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July 14 2014

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Cara Delevingne For Scrunchie; Drew’s Big Beauty Brand; And More…

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Style.com/Print cover girl Cara Delevingne has nabbed another campaign. But if you’re thinking that it’s for a luxury fashion or beauty house, you’re a little off base. Delevingne is the new face of the accessory brand My Crazy Scrunchie—that’s right, scrunchies—for which she stars in a new, western-themed campaign with Clara Pagett and Suki Waterhouse. [Daily Mail]

We’re all for entertainment-inspired beauty collections, but the new, Modern Family x Nicole by OPI nail lacquer range might be taking it a little far. Sure, the ABC comedy is funny, but associating it with a line of polishes is a bit of a stretch. [ET]

More on the developing Drew Barrymore for Wal-Mart story. The Charlie’s Angels star and new mom’s premiere cosmetics collection or the retailer will be called Flower, intends to offer “true luxury at mass,” and will include a whopping 181 products: 70 in the face category, 44 in eye, 51 in lip, and 16 in nail. So much for taking it slow. [WWD]

Ivanka Trump: the fragrance will be on shelves next fall. The bergamot, lush apple, jasmine, rose, peach blossom, vanilla, and cedarwood eau will be “filling a void for that feminine, empowered woman,” according to the heiress. [WWD]

Photo: GoRunway.com

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