August 21 2014

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Go Pro With Kryolan


We first caught wind of Kryolan, the Berlin-born professional makeup range founded in the 1920s, circa 2006, when a then up-and-coming Lily Allen popularized its über-bright Aquacolor and Supracolor cream pigments, which she had become accustomed to tracing along her upper eyelids beneath a slick of liquid black liner in shades like neon orange and hot fuchsia. But the family-owned brand that has long been trusted by face painters in film, fashion, and theater is so much more than just off-kilter eye colors (and special-effects fake blood), which Kryolan has made loud and clear this month with plans to unveil a revamped Web site, new packaging, and a slew of consumer-friendly products. Operating under the new slogan “Make-up as Science,” the company known for its technological breakthroughs has a few new ones up its sleeve, including pore-smoothing, crease-preventing HD Micro Primers for face and eyes, a selection of nail color shades, and the Make-Up Blend, which is perhaps the most exciting development as far as we’re concerned. A liquid with a silky-smooth texture, the solution is meant to dilute cream formulas, from lipsticks to blush, to create a more natural finish for those of us (ourselves included) who don’t like to wear anything too heavy. It works particularly well with foundation, sheering it down and helping it blend into skin with a barely-there veil. Why should the pros have all the fun?

Photo: Courtesy of Kryolan

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