Inglot Blocks Off Studio Time for the Masses
Since launching its U.S. flagship in Times Square three years ago, Inglot has proved that it can contend with the other beauty big-wigs that have since staked their claim on that prime piece of real estate. The Polish retail success story may have just done the MACs and Sephoras of the world one better, though. Today marks the official opening of the brand’s Artist Loft, a 6,000-square-foot multiuse space located at its Chelsea Market store that’s been retrofitted as a veritable beauty paradise for makeup artists and enthusiasts alike. Part retail destination, part business center, part professional photo studio, it comes equipped with the brand’s entire range of products, as well as camera equipment, a host of experts, and big-screen TVs, making it an unbelievable, free destination for Inglot Pro Members to hold seminars and test shoots, while offering the average consumer a venue for wedding-makeup trials, face-painting parties, and the like for a small fee that ranges from $20 to $50. It can also host corporate events, which should breathe new life into the average office party.
Inglot Artist Loft, Chelsea Market, Fifth Floor, 75 Ninth Avenue NYC, (212) 672-7124.