Yadim’s Holiday Makeup Three-Fer
For makeup artist Yadim (no last name needed), there’s nothing worse than lack of imagination or fear of experimentation. A longtime student of Pat McGrath’s backstage beauty school, Yadim has been making waves in the makeup world on his own over the past few seasons with his avant-garde, anything-but-ordinary beauty mantra. He’s applied gold sequins to Tao Okamoto for Vogue China, paid homage to fashion illustrator René Gruau for Dazed and Confused and gave Carol Lim and Humberto Leon’s model brigade “slightly rave, modern, and graphic” cat-eyes in a series of bright colors for the Spring Kenzo show in Paris.To put it bluntly, Yadim likes to take risks, which is likely what attracted the good folks at Christian Dior, who recently named the maverick its international makeup designer. Here, Style.com caught up with the artist to chat holiday looks that go beyond predictable red lips and black shadow—and will certainly make a statement at your next holiday party.
Look 1: Lash Out
“When I think of holiday and Christmas the usual look is a red lip and a subtle smoky eye. A way to make that look fresh is by adding a new element into what we already know, taking it to the next level. For me, that’s a lash. Playing with adornments and bejeweling the eye is a great holiday look, and it can be paired with a bold or nude lip. I love the new Swarovski-encrusted lashes in Dior’s Grand Bal collection. My advice for applying a fake lash—and even I have trouble sometimes—is to apply the adhesive to the faux lash and press it onto your eye. Then, remove it and wait a good 30 seconds until it’s tacky, then push it back on again. You’ll find it really stays. It’s also a good idea to have a mirror in front of you on a low table. That way you’re looking down so it’s easier to apply the lash.”
Look 2: Makeup in the Third Dimension
“I think three-dimensional makeup is something a lot of women are scared of, but they shouldn’t be! I don’t believe in rules, and I think the most important thing is to try new looks. The holidays are a good time to step outside of your comfort zone. The three-dimensional look in particular is something you can push during the festive season, just like my shoot with Tao [Okamoto]. You can buy Swarovski crystals or paillettes—or anything really—from a trimmings store, and apply them around your eyes. I like to use DUO; it’s actually what I apply fake lashes with. And if you don’t want to apply sparkly things to your face, you can put them on your nails. Another look I love is a golden nude face—try Make Up Forever Glitter in Sand Gold on the eyes—and a really bold pop of color on the nail with some trimmings attached.”
Look 3: Wet ‘n’ Wild
“Another look I think is beautiful for holiday is a really strong, smoky, shimmery eye, but with a wet, emollient finish. Using a pencil, line the inside waterline on your lower lashes and over your upper lash line. Apply it thick, and then use your finger—or a pencil if you prefer—to really smoke it out. Next, follow with a shadow such as Dior 5 Color Eye Shadow in Night Golds, and finish by layering with another metallic shadow, so the look is really strong. To make it really rock ‘n’ roll, dab some Aquaphor or lip gloss to the center of the eyelid. A lot of women are afraid of using an emollient on the eye because it creases, but that just makes it sexier.”