Aesop: The Fresh Maker-------
Aesop has made something of a habit out of exploring all the meanings of the traditional term “personal care product.” The Australian brand that continues to gain ground on U.S. soil—after an impressive run of New York store openings over the past few years, in Nolita and Union Square, Aesop opened two more Manhattan outposts, in Soho and the Upper East Side, this month, not to mention a West Coast location in San Francisco—has expanded its reach to include not just expertly formulated aromatic haircare and skincare offerings but a well-received deodorant and even a delicate fabric wash, which it released in collaboration with A.P.C. Next comes even more uncharted territory for your average beauty brand: a mouthwash. This is no ordinary mouthwash, of course: the large, rectangular, amber glass bottle contains zero alcohol, so it doesn’t leave behind a burning sensation like other breath fresheners can. Instead, Aesop has blended known antibacterial botanical elixirs—like spearmint leaf, anise seed, clove, and tea-tree leaf oils—with glycerin to leave behind a hydrated, fresh feeling. The effect is almost digestif-like, for the Sambuca drinkers among you—which is to say, it makes the mouth-washing experience an entirely pleasurable one.