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July 25 2014

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Baume Squad

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Ever since Liv Tyler opened my eyes to the glory that is translucent, gel lipstick, I haven’t looked back. Seriously; I can’t remember the last time I chose a full-coverage, opaque pout perfector over Liv’s Lips, Givenchy’s sheer blackberry bullet inspired by Tyler. It’s become such a staple in my morning makeup routine, in fact, that I’ve been longing for a few different shades to indulge in—which just arrived via a different French brand. Lancôme’s new Baume In Love lip balm boasts four transparent neon options that are boosted with a shea butter base as well as ultra-emollient oils so that whether you choose the bright melon Coral Electric, the icy pink Rose in Love, the magenta Urban Ballet, or the purple Midnight Rose you get an incredibly comfortable, high-shine wash of barely perceptible color. Editor’s note: swipe the stick across your cheeks, too, for a subtle dewy flush.

Photo: Courtesy of Lancôme

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