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July 25 2014

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Beyoncé Unveils Fragrance Number Five; Do you Really Have A Gluten Allergy?; And More…

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The Super Bowl halftime show isn’t the only thing Beyoncé has been hard at work on. The singer/mother/entrepreneur has just released footage of the ad campaign for her fifth fragrance, Pulse NY. [E! ]

And Bey isn’t the only R&B superstar with fragrance news. Rihanna has just debuted a new version of her Nude scent, a special limited-edition bottle called Nude 777 to commemorate her 7 Concerts, 7 Countries, 7 Days tour. [Rihannanow.com]

Proving that celebrities aren’t the only ones with the brand loyalty to hawk perfume, Maxim—the magazine for aggressively heterosexual dudes—has just announced that it will launch an entire fragrance collection this fall. Axe is no doubt furious. [Media Bistro]

Having a gluten allergy is a very real condition that, if unchecked, can cause serious health problems. But it is also frequently used as a cover for extreme dieting and even eating disorders, according to the hard facts. New research reveals that while three million people are affected by celiac disease, an estimated 80 percent of Americans currently going gluten-free do not, in fact, have the autoimmune disorder. [Daily Beast]

Photo: Courtesy of Instagram/ @baddiebey

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