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July 23 2014

styledotcom With the right compartments, you can skip the ZipLoc...because that's not cute. stylem.ag/1lvKPXx pic.twitter.com/tocIzXwket

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Drugstore Discovery of the Week: Maybelline Baby Lips, In Full Color

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Since launching last year, Maybelline’s aptly named Baby Lips Repairing Lip Balm has won a good many fans while serving time in the backstage trenches. Between its adorably colorful, graffiti-style packaging and its silky smooth formula that’s bolstered by aloe, shea butter, and the antioxidant-power of the Indian herb Centella asiatica, the playfully designed bullets were an easy sell; its new, limited-edition collection of sweet-smelling, softly-hued offerings is an even easier one. For the month of January only, Maybelline has released five new shades of Baby Lips in Coral Crush, a sheer apricot; Pink Wink, a transparent bubblegum; Yummy Plummy, a barely-there mauve; Melon Mania, a pretty fuchsia; and our personal favorite, Twinkle, a perfectly pale, icy rose. At a very affordable $3.99, there’s no reason not to indulge in all five—while they’re still around, that is.

Available at Drugstores.

Photo: Courtesy of Maybelline

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