EXCLUSIVE: Backstage Beauty Alert: NARS Extends Its Reach Across The Pond
NARS is a New York fashion week staple—even more so since the brand’s namesake founder returned to the backstage trenches for the Fall 2009 season to reunite with longtime friend and collaborator Marc Jacobs on the beauty look for the designer’s show. Since then, Francois Nars’ expertly crafted color palette and divinely textured creams, powders—and, more recently, skin salves—have been increasingly responsible for major makeup moments on the runway at shows like Thakoon, Rodarte, 3.1 Phillip Lim and starting last season, Alexander Wang. The brand’s presence in Europe, however, has been a work in progress that’s about to get a big boon: after nabbing sponsorship duties at Christopher Kane for Spring, NARS has just announced that it will be taking over face-painting duties backstage at Erdem for Fall. The London-based label is on the upswing, thanks in part to a few recent celebrity endorsements (Sienna Miller’s Golden Globes Erdem two-piece was upstaged only by the sheer ensemble Kristen Stewart memorably wore to an On The Road premiere back in December), and designer Erdem Moralioglu’s commitment to strong beauty looks (Spring’s psychedelic Stepford Wives, anyone?) leads us to believe that this partnership is a match made in makeup heaven. Stay tuned.