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Katie Holmes For Alterna; Chloë Moretz Goes Brunette; And More…


Following in Jennifer Aniston’s entrepreneurial footsteps, Katie Holmes has signed on to be a spokesperson and co-owner of the haircare brand Alterna. Holmes was also recently named the face of Bobbi Brown cosmetics. [WWD]

With Oz the Great and Powerful wrapped and headed to theaters, James Franco has announced his next project: Beautiful People. The biopic, which Franco will direct and star in, tells the story of Jay Sebring, who coiffed the celebrity set in the sixties, before being murdered—along with sometime girlfriend Sharon Tate—by Charles Manson’s cult. Sounds…light. [Guardian]

Chloë Moretz is a brunette! The Kick-Ass star just gave herself a milk-chocolate makeover with ombre highlights in anticipation of the couture shows next week. [Daily Mail]

In celebration of the tenth anniversary of Y-3, Adidas and Yohji Yamamoto will launch a men’s scent next month called Black Label. [WWD]

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