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New Year, New Tarte Cheek Stain


With the arrival of 2013 comes many a face-warming and mood-brightening beauty launch designed to help us forget the four long months of cold weather that lay ahead and remind us instead that spring is indeed on the horizon. And how better to do that than with a few targeted swipes of the latest shade in Tarte’s fan-favorite lineup of Cheek Stains? The mother of all water-based gel tints that’s designed to add a subtle flush to sun-starved complexions, Tarte’s newest push-up stick—a sheer nude with subtle pink undertones and a slight shimmer-free sheen—is the perfect January pick-me-up; that it’s called “Awakening” is no small coincidence.

Photo: Courtesy of Tarte Cosmetics

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