“A Touch of Wednesday Addams,” Backstage at Erdem
The Erdem girl has always been on something of an emotional journey. Two seasons ago, she was looking for love; last season, she had found it and lost it. This season, however, she gave up on the prospect of love altogether—and took a turn toward the dark side instead. “There’s a touch of Wednesday Addams about her,” makeup artist Hannah Murray confirmed backstage of the “spooky” beauty look. “The collection is quite dark, so the girl we’re creating is a little ghostly.”
Crafting “moonlit,” luminescent skin, using NARS Multiple in Luxor for a dramatic highlight, Murray blended its forthcoming Single Eye Shadow in Namibia, a dove-gray matte pigment, from the lash line right up to the brows to give a halo effect around the eyes. But the real focus was a set of magnificently groomed arches, which Murray crafted using NARS’ as-yet-unreleased Brow Perfector. “The brows are really important to this look, but they need to look real and not drawn on,” Murray explained, sketching individual hairs, rather than taking long sweeps with the pencil, to make the line look as natural as possible.
Rather than duplicate Wednesday Addams’ signature center part, hairstylist Luke Hersheson carved out severe side parts and poker-straight polished hair. “The positioning of the parting is critical with this look—it needs to be on the left-hand side and begin two-thirds of the way down the brows,” he pointed out, using L’Oréal Professionnel Tecni Art Pli and Liss Control to give strands a super-glossy mirror-like finish.