Booking An “Un-Hotel” For LFW
A private address in London is a luxury—even more so during LFW. For those without generous friends or cushy connections, One Fine Stay offers a convenient alternative. Launched in 2010, the “un-hotel” lets visitors stay in tony flats around town while their owners are away. Think of it as a more refined version of Airbnb, with homes that range from a pied-à-terre in Mayfair to a Georgian mews in South Kensington. And when proximity to the shows is a top priority, visitors can narrow down the options to, say, a one-bedroom off a quiet lane in Chelsea owned by an architect and interior designer, or an industrial-eco rooftop apartment in Shoreditch, with solar panels and floor-to-ceiling windows, that belongs to an engineer. Here’s where things get even more interesting: All homes are stocked with toiletries from The White Company, as well as other travel comforts, such as Wi-Fi and an iPhone preloaded with insider-y local recommendations for where to grab supper—or a bespoke facial. Treatments at Sarah Chapman Skinesis, isometric strengthening classes at Frame, and even manicures at Coco Nail Bar are just some of the offerings the device will turn you on to. While London is its home base, the company recently expanded its turf to New York, too—should you be interested in offering up your own apartment during any, ahem, upcoming travels; at least part of the stress of following the fashion tribe to Milan and Paris over the next two weeks will melt away knowing that your apartment is earning its keep while you’re gone.