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EXCLUSIVE: A Rossetto For Your Valentine

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Due to the unusually early start to fashion week this year, style tribe members actually had a shot at celebrating Valentine’s Day—that is, of course, until Marc Jacobs changed the date and time of his show. If you had to cancel whatever elaborate champagne-and-chocolate-dipped-strawberry plans you may have had, Prada is offering up something of a consolation prize. Today, the Italian house is releasing Rossetto, the fourteenth parfum in its highly popular exclusive scents collection. Created by and for Miuccia Prada, with perfumer Daniela Andrier in 2003, the idea for the range was to use rare ingredients at their highest concentrations and then formulate them in unlikely and innovative constructions. Perfume fiends will recall the initial offering, No. 1 Iris, with much affinity, although we have always been partial to No. 4 Fleur d’Oranger. Odes to violet, narcissus, tuberose, and carnation have followed since, leading us to the newest installation, a violet and rose eau that boasts synthetic notes for the first time, specifically those of raspberry and—wait for it—lipstick. To celebrate its international launch, Prada has teamed up with the artist Michael Rock and New York’s Studio 2×4 to create an interactive digital platform at www.prada.com/rossetto to allow fans of the brand to create their own Rossetto-inspired mood boards with different iconographic images and, of course, bold red lips. Make a Valentine, make a statement, and maybe even get discovered; Prada may publish the best works on its Web site and social-media platforms.

Photo: Courtesy of Prada

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