Mask and You Shall Receive
We could spend hours explaining the benefits of applying a hydrating mask in the winter or, say, during a blizzard; or patting on a brightening formula before a big event like, say, a fashion party. But you’re already likely familiar with the moisturizing, plumping, clarity-inducing benefits; as the disposable-cloth-mask business continues to boom, the ritual of taking ten to twenty minutes out of your day to indulge in an active-ingredient-soaked, easy-on treatment is becoming more and more common. The latest installment to make it into our arsenal is Lancôme’s Génifique Youth Activating Second Skin Mask, a great skin saver for long, dehydrating transatlantic fashion-week flights—and the perfect activity for weather-induced cabin fever. Packed with brightening and antiaging ingredients, the mask contains 15 mL of Lancôme’s Génifique Youth Concentrate, the brand’s powerful serum that contains phytosphingosine-SLC, a patented lipid-building complex produced from yeast, and biocellulose, a natural ingredient that deeply replenishes dry, weather-worn skin. Twenty minutes spent ensconced in this Hannibal Lecter-style cloth leaves skin brighter, smoother, and exfoliated. Not a bad way to take a break on a snow day, demanding show schedule be damned.