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July 29 2014

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Beauty Etiquetter: Perfume Points

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Beauty Etiquetter is a new column on Beauty Counter in which we address your beauty-protocol predicaments with candid advice from industry experts and those in the know. To submit a question, e-mail celia_ ellenberg@condenast.com.

The Quandary: I just read something about how Halle Berry applies her fragrance on her thighs, which I had never heard of. Is that commonplace? What’s the general rule of thumb for spritzing on a fragrance?

The Expert in Residence: Sylvie Ganter, founder of Atelier Cologne.

The Advice: “I always suggest to spray your pulse points, including your wrists, behind the ears, and even behind your knees—especially if you are wearing a skirt. Applying on your pulse points, the warmest parts of your body, allows for the perfect dry-down, so you will experience the freshness of the top notes, while the richness of the base notes lingers. If you want that very familiar scent to surround you all day long, spray the tips of your hair lightly. Every time you turn your head, you will be reminded of your scent of the day. I personallylike to spray my clothes if I’m wearing a sweater. Not only will the garment hold the scent throughout the day, but when I pick it up to wear itagain, it’s usually still there!”

Photo: Stephen Smith/ Stone + / Getty Images

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