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July 26 2014

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Byredo In Bloom

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Very little excites us quite like when a new Byredo scent crosses our desk—for a few reasons. First and foremost, it’s a pretty rare occurrence; founder and creative director Ben Gorham isn’t much for oversaturating the market with his incredibly well-conceived eaux, so they launch fairly sporadically, making them that much more desirable. Secondly, well, they’re incredibly well-conceived; we’re fairly picky about the scents we’ll actually wear (appreciating a perfume and living with one are two entirely different beasts), but there are a few Byredo creations that have worked their way into our arsenal, most notably 2011′s Seven Veils. The latest—which launches next week, on the eve of the official start of spring—is appropriately floral-centric. Called Inflorescence, the rose and pink freesia top notes give the scent a super fresh start, which becomes richer and almost creamy, courtesy of hints of magnolia, lily of the valley, and jasmine as they mingle with the warmth of the skin. It remains unclear when spring will actually grace us with its presence—particularly on the winter-weary East Coast—but a few whiffs of this certainly create the illusion of its arrival.

Available March 20 at www.byredo.com.

Photo: Courtesy of Byredo

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