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July 24 2014

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Estée Lauder x Mad Men, Part Deux

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In this, the age of nonstop collaboration—and even more nonstop beauty collections inspired, however loosely, by movies and TV shows—the makeup range Estée Lauder debuted last Spring, timed to the Mad Men season-five premiere, still managed to stand out. It was a quality thing, sure; Lauder doesn’t do anything at half capacity, so the rose-hued Creme Rouge blush and Signature Lipstick that were inspired by the sixties style that the AMC drama has become known for catered to a modern makeup audience with formulas that benefited from about fifty years of advancements in production. It was a design thing, too, however, as Lauder didn’t just channel the show’s sixties heritage but its own packaging archive as well—an archive, it should be noted, that runs deep. With Mad Men’s sixth season set to premiere April 7, the beauty giant has just debuted a second pretty partnership that boasts all the same standout features. Working with a pink palette this time, there is a See-Thru Blush in Light Snow; a Rich, Rich Lipstick in Pinkadelic; and a requisite Nail Lacquer in the shimmering Pink Paisley—all of which are housed in vintage green, blue, and white paisley-print boxes, a motif that also appears on the blush’s gold compact. If you’re not already counting down the days to find out what’s been going on at Sterling Cooper Draper Pryce since we last left Don, Peggy, Megan, and co., we imagine this should do the trick.

Photo: Courtesy of Estée Lauder

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