François Nars: Frisco Kid-------
NARS is on the move. The renowned New York makeup brand that was born from editorial superstar François Nars’ aesthetic vision (and Fabien Baron’s iconic packaging) opened its Bleecker Street flagship in Manhattan back in 2011, which was quickly followed by a Melrose Avenue location in L.A.—not to mention a series of high-profile backstage cameos in London and Paris during the shows (Erdem, Christopher Kane, Roland Mouret, et al.). Now, the brand appears to be turning its attention to the City by the Bay and setting up shop on San Francisco’s famous Fillmore Street. Its new 700-square-foot space features a similar design to its SoCal sister store, with white walls accented with flashes of black and high-gloss, lacquered red—the same shade as the brand’s iconic Jungle Red Lipstick. Four makeup stations will host the same number of François Nars-trained face-painters, who will be armed and ready for demos and makeovers using the line’s complete collection of products—including its 314 BLKR range, which is exclusive to its independent flagships, and includes the newly released sheer garnet Multiple (a Beauty Counter favorite). It will make a nice addition to the neighborhood, which is already home to Marc by Marc Jacobs, much like the small piece of West Village real estate both brands occupy in New York. One-stop shopping, at its bicoastal best.
NARS Cosmetics, 2050 Fillmore St., San Francisco, CA; www.narscosmetics.com.