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John Frieda X Zac Posen


There are so many details to consider in a single fashion show, that the smallest of them often go unnoticed. But the discerning runway watcher may have noted that models’ hair at Zac Posen’s Spring show last September was ultra shiny and incredibly vivid. That was thanks to John Frieda’s Precision Foam Colour, which was applied backstage so blondes, like Aline Weber and Elsa Sylvan appeared more honey gold, and brunettes like Hilary Rhoda and Posen favorite, Crystal Renn, got a rich, glossy, chocolatey tint. Posen was apparently so grateful for the hair help, he has returned the favor by lending some of the beautiful floral prints from that collection to four, limited-edition boxes of the permanent dye. Each print was selected by the designer to complement the red, black, brunette, and blonde tones offered by the corresponding box. And that’s not all: To help you add a little haute accessorizing to your new hair hue, Posen’s patterns will also appear on a series of head wraps, headbands, barrettes, and elastics.

Available exclusively at Target through April 2013.

Photo: Yannis Vlamos /; Courtesy of John Frieda

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