August 23 2014

styledotcom Are designers running out of ideas? Or are straightforward clothes a sign of times? via @CathyHorynNYT

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Beauty Nostalgia: Reminiscing With…Matthew Malin


Beauty Nostalgia is a weekly column on Beauty Counter in which we ask influencers, tastemakers, and some of our favorite industry experts to wax poetic on the sticks, salves, and sprays that helped shape who they are today.

The Pro: Matthew Malin, co-founder of (MALIN+GOETZ).

The Product: “When I was a young boy—old enough to remember—my mother would sit at her vanity. She would apply makeup and dress. She used an aerosol Secret deodorant that smelled of roses and musk—not an expensive, complex French perfume but more of a simple, single note scent. I have always loved the simple rose-musk fragrances, and distinctively recall the smell of Secret in the air after my mother showered. As we developed our [(MALIN+GOETZ)] eaux de toilette, the one created for me—Synthesized Lotus Root—was based on this idea. When I first moved to New York and was living in the East Village, there was a street vendor selling inexpensive perfume oils at my corner. The Egyptian musk was the floral Secret deodorant all over again. It came in a small glass roll-on vial and smelled similarly to Secret. It was this floral rose-like musk that inspired the idea of Lotus Root. It’s intended to be a sophisticated and subtle interpretation of the Egyptian musk oil and Secret, and it’s now my go-to scent for the summer.”

Photo: Courtesy of Secret

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