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August 21 2014

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Drybar, The Product Line

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To call Alli Webb a trendsetter is an understatement—”game changer” is more like it. Since opening her first Drybar in Brentwood, California five years ago, the trained stylist has steadily expanded her blowdry-bar empire across the country, making stops in Arizona, Texas, Georgia, D.C., and finally, New York, in 2011, becoming the first and last word in quick, easy, and affordable strand-smoothing—and inspiring many imitations in the process. Aside from other similar chains that have sprung up in response to Drybar’s astronomical success, even Rachel Zoe and Gwyneth Paltrow have announced plans to finance their own blowout bars this year. None of this has slowed Webb’s steady growth cycle or her knack for innovation, however. “It definitely seems like a no-brainer, natural progression,” Webb says of her new, 17-piece product and tool collection, which just started rolling out to her network of salons—and Sephora—last month. “But [it] really came to be because we were finding early on with the first two or three shops that I was not really satisfied with what we needed.” What Webb needed, she decided, was a cohesive lineup of stylers that “will do the job but won’t leave your hair feeling heavy and weighed down so you don’t feel like you have to wash out your blowout the next day.” A self-proclaimed product junkie, Webb teamed up with Laura Mercier alum, Janet Gurwitch, on what really was a “labor of love,” she says, yielding personal favorites like the 100 Proof Treatment Oil, which boosts shine and tames “crazy flyaways,” and the Hot Toddy, a cuticle sealant that protects hair from heat damage. And there’s more: Not content to rest on her laurels, Webb fully intends on fleshing out the offering. “I’m working as we speak to expand upon them,” she says. We’re ready.

Photo: Courtesy of Drybar

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