Fêting The Blow-Dry Bar That’s “GOOP And Gwyneth-Approved”
“Everything here is GOOP and Gwyneth [Paltrow]-approved,” celebrity hairstylist David Babaii pointed out last night as he sat in one of four salon chairs at the opening party for his eponymous blow-dry bar located inside Tracy Anderson’s new 8,500-square-foot Brentwood, California flagship studio. For the hair guru, who has worked his magic on Kate Hudson, Ryan Reynolds, and Angelina Jolie, in addition to Paltrow, the decision to open a blow-dry bar with his muse, and now business partner, was a no-brainer. “Gwyneth said, ‘Do you want to do a blow-dry bar?’ And I was like, ‘Yeah.’ She’s always been an amazing muse. And I’ve lost over 100 pounds in five months because of Tracy, so it was an easy decision,” he joked. “It’s just good business to provide that added service,” a Victoria Beckham-clad Paltrow said when she stepped onto the black carpet as guests and Anderson enthusiasts like Molly Sims, Kim Kardashian, and Stacy Keibler arrived. “We just wanted to create an experience for women that was top to tail, so they could go from the studio to work.” And the location can’t be beat, Anderson added. “It’s west of the 405, which I just really wanted to stay away from,” she explained of the wellness destination that now joins her Studio City space. “Gwyneth grew up in LA., I’ve lived on and off in L.A. for many, many years, and we wanted to bring something to this side of town. We wouldn’t do something this big without debuting a lot of my new research and development on how to get people healthier, more well, more connected, faster, smarter, and better than ever.”
At 700 square feet, the blow-dry bar is decidedly smaller than its gym counterpart. But what the Windsor Smith-designed space lacks in size, it more than makes up for in quality products, which have been created by Babaii and will launch at the salon next week (and on his Web site next month). A fervent supporter of animal welfare, Babaii’s 19-25 dollar range, which includes hydration and ultimate volume shampoos, a polished creme serum, the boho beach spray, and an instant straight smoothing balm, is cruelty free, and is also devoid of sulphates, parabens, and petrochemicals—which makes an increasingly green Paltrow plenty happy. So how much time does it take to get the blonde starlet camera-ready? “Twenty minutes,” according to Babaii. “She doesn’t give me more than that! But I’m fast. My team and I have learned to get you in and out quickly.” This speed, and what he calls the bar’s “feel good, no judgment” vibe is what Babaii says will keep the Brentwood studio members happy.
Tracy Anderson Studio and David Babaii Blow-dry Bar, 11918 San Vicente Blvd., Brentwood, CA; www.tracyandersonmethod.com.