Redken’s Diamond in the Rough
Redken effectively joined the hair-oil game two years ago when it launched its All Soft Argan-6 Multi-Care Oil at the Fall 2011 shows. The versatile bottle brought touchable sheen to a number of high-profile runway looks, from the wet locks Redken’s creative consultant Guido Palau constructed for Alexander Wang that season to the now-famous halo of braids he wove for Valentino. But as the hair-oil business continues to boom, the New York-based company has taken a “the more, the merrier” stance on product development and added another strand-smoothing elixir to its arsenal. Introducing Diamond Oil Shatterproof Shine, a new breed of styling aid that comes in both Light and Intense formulas, which Palau had on heavy rotation backstage for Fall 2013. Boasting an impressive 99 percent natural oil base, which also happens to be silicone-free, the rich fluid doesn’t just sit on top of the hair but actually penetrates deep into individual strands to better assist in manageability while improving texture over time. Apricot and camelina oils help repair damage, while coriander oil forms a barrier on the surface to keep hair safe from “the elements” (read: humidity). Its ability to penetrate is key to what sets this oil apart from its predecessor, and many of its competitors, too, as it’s capable of creating a range of amazing styles, like the lived-in look Palau whipped up at Prada; the severe dose of sophisticated shine he built at Roberto Cavalli; or just a simple touch of lustrous definition through dry lengths, as we’ve become accustom to using it.
$40, available May 2013. For salon information, visit www.redken.com.