Bumble and Bumble is plenty familiar with product innovation. From its cutting-edge styling aids (think: Sumo Wax, Gellac, Brilliantine) to its well-loved array of shampoos and conditioners (we like to alternate between its Seaweed and Creme de Coco collections), the cult-favorite hair brand is used to being ahead of the curve. And so it went twelve years ago, when Bumble launched its world-renowned Surf Spray. The salt spritz by which all other salt spritzes are measured offered a mineral-and-marine-extract cocktail that gave hair a texturized, just-out-of-the-ocean quality that had once only been achievable via an actual trip to the beach. In the years since, it has inspired many lived-in looks, countless imitations, and, starting next month, a line extension. Come May, Bumble will introduce the body-enhancing, wave-inducing formula in shower-duo form. The Surf Foam Wash Shampoo clarifies as it gently removes impurities, and the Surf Creme Rinse Conditioner uses sea fennel and kelp to add a light dose of moisture for a softness that doesn’t weigh hair down. It’s innovation at its best.
Available May 1 at www.bumbleandbumble.com.