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July 28 2014

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Aerin Debuts A Multitasking Must-Have For Summer

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Aerin Lauder is a savvy businesswoman. Just look at the small empire she has managed to build out of her own eponymous line—in such a short amount of time, no less—following years of practice as a senior vice president and creative director at her family’s Estée Lauder companies. The Aerin brand now consists of shoes, jewelry, accessories, home goods, and, of course, beauty. For summer, Lauder is releasing her Seashell collection, which features a nude and pale pink palette that covers eyes, cheeks, lips, and, in an interesting turn of events, hair. As any veteran beachgoer knows, a little lotion or oil goes a long way toward nourishing a tan when applied after a day spent in the sand and surf. But it can also nourish your strands while you (safely) soak up some rays, according to Lauder, who devolped her new bronze-tinted Beach Cream to double as a deep-conditioning treatment. Activated by the sun’s heat, it can be applied post-ocean dip, and melts into parched locks to offset dryness—and even counteract frizz—while you listen to your iPod and read a gossip magazine. Although it’s typically overused, we’d say the term “beach-bag essential” works particularly well here.

Photo: Courtesy of Aerin

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