Aesop Heads East
As part of its continued, citywide domination efforts, Aesop has taken the next logical step in its mission to be available to discerning New York beauty consumers, wherever they might go. Following the opening of a string of highly designed retail locations in the West Village and Nolita, as well as on University Place and Madison Avenue, the Australian-born apothecary brand is setting up shop—wait for it—in East Hampton. The 55 Main Street location, which officially opens it doors this week, is an homage to the famed artists who have lived on this bucolic piece of Long Island real estate—Jackson Pollock, Willem de Kooning, and Frank O’Hara among them—and great pains have been taken to ensure that the visual space is as inspired as the core collection of products itself. Digitally fabricated Peg-Board panels line the walls with dowels of varying length, which are used to support racks of botanical extract-infused body lotions, shampoos, and moisturizers, while a basin crafted from Vermont soapstone sits in the center of the space to give customers the opportunity to actually experience best sellers, like Aesop’s Resurrection Aromatique hand-care range—and its forthcoming Reverence Aromatique duo, a new exfoliating offering that launches in June and includes a citrus and woody-scented Wash with finely milled pumice, and a Balm enriched with lactic acid to continue the mild exfoliating action as vitamin E and plant oils hydrate the skin. If, like us, you’re planning on mooching more than a few beach weekends at friends’ Hamptons homes in the coming months, we’ve got two words for you: hostess gift.
Aesop East Hampton, 55 Main Street, East Hampton, NY; 631-324-1985.