August 30 2014

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Chanel No. 5: The Minaudière


The fragrance flacon as minaudière is not a new idea. For the eighty-fifth anniversary of its iconic Arpège perfume, Lanvin debuted a handbag version of the classic orb-shaped bottle at its boutiques in February, and Viktor & Rolf followed suit a month later, showing black and white clutches shaped like its faceted Flowerbomb on its Fall runway in Paris. But as famous flacons go, there is perhaps none more celebrated than Chanel’s No. 5, which is currently enjoying a full-fledged museum exhibition in its honor at the Palais de Tokyo—and, as of yesterday, its own minaudière. “That’s fun, no? Why not? It’s a beautiful shape [that] the world knows. It’s considered the most famous perfume bottle in the world,” Karl Lagerfeld told our man on the ground in Singapore when asked about the haute accessory that debuted on the Chanel Cruise runway and could see a Fall release date. “After all, it’s a square—you can make a handbag out of it.” So true.

Photo: Rahman Roslan/Getty Images; Courtesy of Chanel

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