August 29 2014

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Holy Cowshed! The British Spa Brand Arrives Stateside


Most New Yorkers—and Londoners, for that member—have likely gone through a phase of life during which time getting a Soho House membership has been a top priority. There was even a Sex and the City episode devoted to the subject, in which Samantha steals a member’s card, and assumes her identity, just to have access to the club’s famed rooftop pool in the Meatpacking District. But it’s not just those coveted, crystal blue waters that have made a trip to the Soho House such a hot commodity over the years: its in-house spa product range from British brand Cowshed has also been known to draw a crowd—and has, until now, only been available outside the U.K. at the members-only club. This month marks the end of that oversight. Through an exclusive partnership with Barney’s New York, Cowshed is bringing its natural, wildcrafted, and therapeutic bath, body, and home line to the upwardly mobile masses, along with the distinctive handcare and haircare offerings that are found in Soho Houses worldwide. Comprised of a series of six “moods”—or fragrance pairings—the Knackered Cow range boasts relaxing essences of lavender, eucalyptus, and chamomile; Moody Cow balances with hints of geranium, magnolia, and frankincense; Grumpy Cow is meant to uplift with notes of grapefruit, neroli, and linden blossom; Horny Cow has a seductive quality thanks to infusions of rose otto, sandalwood, and vanilla essential oils; Wild Cow invigorates with wafts of lemongrass, ginger, and rosemary; and Lazy Cow soothes the senses with jasmine, chamomile, and sandalwood. Each one comes in shower gel, body oil, body lotion, candle, and perfume roll-on form. Three cheers for equal-opportunity skin-slathering.

Photo: Courtesy of Cowshed

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