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April 19 2014

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Kirsten Kjaer Weis Sets Out To Change The Mascara Game

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kw_truly_game_changing_mascaraI have very little to complain about when it comes to my skin. It registers as fairly normal on a scale of dry to oily, is very rarely reactive, and it only turns against me when I do it wrong by taking on much too much stress. I can use most products on my face—and a similarly large array of makeup, although there is one thing I’m allergic to: almost every name-brand mascara. This does not stop me from using them, mind you. I won’t be separated from my gold tube of Guerlain’s mega-thickening and lengthening Cils d’Enfer formula or the limited-edition, as-yet-unreleased wand of Alber Elbaz-designed, Lancôme Hypnôse Drama that I’ve been hoarding like an eight-year-old with a hard-earned bag of Halloween candy since scoring it at a preview earlier this spring. But they do irritate my eyes after an extended period of time, thanks to a number of common pigments, polymers, and preservatives that are, unfortunately, integral to creating the kind of performance I’ve come to rely on.

There are natural alternatives, of course, but none that work nearly as well: No joke, Guerlain’s mascara mimics the effect of lash extensions, without the $400 service charge and two-hour application process. That said, I am still finding myself impressed with the latest from Kirsten Kjaer Weis. The Danish-born, New York-based makeup artist whose eponymous natural cosmetic range comes in those beautiful, Cartier-like red lacquered boxes has dubbed her latest release the Truly Game-Changing Mascara, and in some ways, it lives up to its name. Coming in at 99.81-percent organic—a feat in and of itself—the cupuacu butter, beeswax and carnauba wax, and castor-seed oil formula separates and darkens lashes and smells of rose oil and lavender flower water, rather than that peculiar mascara aroma that is hard to describe but readily identifiable. Guerlain, it is not: You have to swipe on at least four coats to get a noticeable flutter, and even then, it doesn’t compare to the girth of a synthetic, prestige alternative. But it wears well all day and, in perhaps better news, never necessitates a precarious eye rub.

Photo: Courtesy of Kjaer Weis

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