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July 30 2014

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Sugar Rush

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Fresh Sugar Lip Treatments are the stuff of legend. With an ever-expanding shade range of the sugar-tinged balms that are spiked with plumping black-currant oil, antioxidant-rich grape-seed polyphenols, and vitamins A, C, and E to love, there’s a twist-up bullet for everyone (we’re partial to the dark nude Sugar Honey hue). But just when we thought the brand had exhausted the possibility of debuting new iterations of the old standby, it has surprised us with its Sugar Shine Lip Treatment. Billed as a shine-enhancer, rather than a gloss, the nourishing formula bolstered by cupuaçu and mango butters goes on velvety smooth, without any trace of stickiness—a real feat where lip lacquering is concerned. The familiar faintly citrus scent of the original balms is also present here, as is the signature blend of reparative oils, and while it currently comes in a single neutral sheer shade, we imagine Fresh founders Lev Glazman and Alina Roytberg have plenty more plans in the works—maybe even a Sugar Honey Shine Lip Treatment, one hopes.

Photo: Courtesy of Fresh

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