July 22 2014

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Getting Werbowy-ed: The Secret to Going Céline Blonde


Daria-Blonde-CelineLike a lot of women, I suffer from the delusion that I am blonde. I was towheaded as a kid, and because I grew up in Florida, and bathed daily in chlorine and vitamin D, I was a beachy-blonde teenager, too. The plain fact of the matter, though, is that I have moderately dark brown hair, with an auburn tint to it. Which is fine most of the time; very fine, in fact. But then that day comes, after a long winter, when I turn my face toward the suddenly blazing summer sun and think: I need to be blonde again.

But what blonde? Because let’s face it, there are some issues around going blonde. I knew I didn’t want that buttery Bergdorf blonde you see all over the Upper East Side; I’m not that kind of girl. And teenage years aside, I’m no sun-streaked surfer blonde, either. Peroxide? No. That Hollywood highlighted blonde I think of when I think extensions? Certainly not. But as with many things, the solution to my problems came in the form of Céline. There’s been lots of chat about Daria Werbowy’s haircut that debuted in the Spring ’13 Céline ad campaign, but let’s pause for a moment to appreciate the caramel subtlety of Daria’s recently blonded hair. This is a sophisticated blonde, so mellow it’s barely blonde at all. It’s connotation-free, and now—courtesy of the fabulous Victoria Hunter at Whittemore House—it is the color of my hair, too.

“The process we use at Whittemore House to do any coloring is called ‘hair painting,’” Hunter explains when I asked her to detail how she Werbowy-ed my locks. “It’s the modern way to color hair, and it should not be confused with ‘balayage,’” she continues, “as this is a much more involved and refined process of achieving multidimensional, seamless hair color.” Hunter also points out that further to my concerns regarding upkeep, she put in darker roots. Not only is that a boon to my laziness but those roots also keep me from looking washed-out.

“For most people, depth of color around the face helps to accentuate and complement skin, and it can also impart a healthy glow,” Hunter says. “With this particular process, we rinsed after one application of dark roots and painting, and after partially drying it, we went back in to paint some more strategic pieces of lightness.” And that layering process, she concludes, is what makes my color unique to me. Much like Céline, the shade itself is an exclusive luxury product.

Photo: Courtesy of Celine

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