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July 30 2014

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Dramatically Different—And Newly Revamped

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Clinique-Dramatically-Different-PlusEveryone has a Clinique Dramatically Different Moisturizing Lotion memory. Ours is of the bottle—and the soft, subtle scent—of the iconic pale yellow cube of lotion that sat on our grandmother’s vanity in her Southern New Jersey beach home, where we would spend every summer while growing up. Since its inception in 1968, the first dermatologist-created moisturizer has become the number-one-selling prestige skincare product in America and remains a crucial part of the storied New York brand’s three-step skincare system, providing a veritable drink for parched complexions. But after forty-five years, and plenty of technological breakthroughs and discoveries along the way, even the most cherished essentials need an update. This week, editors, socialites, models and a few very loyal actresses turned up at a soiree in Manhattan to fete Clinique’s brand-new Dramatically Different Moisturizing Lotion +. Six and a half years in the making, the rebooted formula retains all of the things fans of the fluid love about it—its silky texture and impressive hydrating capabilities—while adding a host of supercharged new ingredients that have been carefully implemented to increase its overall efficacy. A blend of sunflower-seed cake, barley extract, and cucumber-fruit extract strengthen the skin’s barrier to increase its resistance to environmental aggressors while making sure skin-quenching additions such as hyaluronic acid and glycerin deeply penetrate, almost on impact. Its unmistakable bottle and buttery-lemon color have gone untouched, though, which means you still get that cathartic feeling when you pat it on, only now your complexion looks that much more glowing and healthy with every application.

Available, in late July or early August 2013, at department stores and www.clinique.com.

Photo: Courtesy of Clinique

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