August 29 2014

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Fashion’s Favorite Beauty Pros, Now Selling…at Costco?


Beautys-Most-Wanted-CostcoHigh-low fashion partnerships are a dime a dozen these days. Topshop has teamed up with Christopher Kane and Mary Katrantzou; Target has showcased capsule collections from Proenza Schouler and Alice Temperley; and H&M has stocked studded leather jackets designed by Donatella Versace, party dresses from Lanvin’s Alber Elbaz, and, starting this Fall, quintessentially cool wardrobe staples from Isabel Marant. Now, the beauty world is following suit. With Walgreens and Duane Reade’s The Look boutique and home-shopping channels such as QVC and HSN leading the charge, prestige beauty products are becoming more and more accessible to the masses—especially since Costco launched its Beauty’s Most Wanted program.

The members-only wholesale-shopping destination that specializes in everything from clothing and electronics to grocery, pet-supply, and even funeral essentials (not lying) launched a three-piece hair collection with Orlando Pita last month, showcasing an Argan-oil-enriched shampoo, conditioning treatment, and hair oil created by the legendary hair hero, and today it added makeup and nail ranges to its arsenal. Celebrity face painter, and Gwyneth Paltrow favorite, Pati Dubroff has designed a twelve-color eye-shadow palette, as well as chubby eye and lip pencils, for her debut offering, while green-leaning nail artist Jenna Hipp has released a What’s Hot Now kit that features a dozen eco-friendly lacquers in pastel, bold, and glitter-flecked hues that come packaged together with a nail file. Now you can buy that oversize dog bed you’ve been in the market for and get your upscale polish fix in one fell swoop.

Available at select Costco locations and at

Photo: Courtesy of Costco

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