Marc Jacobs Sweetens the Deal
When Marc Jacobs launched Dot, the third fragrance in his perfume arsenal that already included Daisy and Lola, bottle buffs were likely beside themselves. “I approach [them] as [objects],” Jacobs said of his fragrance flacons, which reliably included 3-D embellishments and bold color statements. Explaining that he was “absolutely insistent” that Dot feature red and black polka dots, as well as abstract butterflies, Jacobs was just as quick to point out that he is plenty aware that good looks will only get you so far. “The story’s not going to sell it to [the consumer],” he admitted. It sure does help, though, which is presumably why the designer has revisited the same packaging idea for his new summer spin-off called Honey. A brighter alternative to Dot, the scent features a yellow cap on top of a clear glass orb, both of which are adorned with white spots, as well as Jacobs’ beloved butterflies, which take on a clear transparent golden hue this time around that is accessorized with black stripes. The undeniably adorable exterior might reel you in, but it’s the light and fresh pear, mandarin, peach nectar, honeysuckle, actual honey, and golden vanilla notes contained inside that will likely keep you coming back for more.
Available July 2013, exclusively at www.sephora.com.