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July 24 2014

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Throwback Thursday: The Milkmaid Braids to End All Milkmaid Braids

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Narciso-For-Her

Throwback Thursday offers the perfect opportunity to pore over the pages of our favorite glossies from decades past in search of a little modern-day makeup and hair inspiration.

The Model: Carmen Kass

The Moment: Heidi braids

The Motivation: It’s hard to believe, but Narciso Rodriguez’s cult-favorite For Her fragrance is celebrating its tenth anniversary this year. Even harder to believe, though, is the fact that this Inez & Vinoodh ad image for the musk-laced scent has gone unchanged since its debut in 2003, even as new iterations of the iconic eau have come and gone. Why, you ask? For the same reason Rodriguez chose to use this preexisting shot from his 1998 fashion campaign, rather than an entirely new image, in the first place: It’s damn near perfect. You could easily argue that Kass, her hair the color of corn silk and twisted into a Eugene Souleiman-designed wispy, plaited coronet, has never looked better, embodying the visual interpretation of femininity and grace that Rodriguez, with the help of the noses Francis Kurkdjian and Christine Nagel, hoped to bottle. The word timeless is certainly overused, but it’s never rung more true than it does right here.

Photo: Courtesy of Narciso Rodriguez For Her

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