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July 30 2014

styledotcom Sometimes a little eyeshadow is all the color you need for a night out: stylem.ag/1zrqCea @AlmayCosmetics pic.twitter.com/TAmYriHRVE

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Forty is the New 20 for Cosmetic Procedures; Downstairs Dye Jobs; the New Fountain of Youth Elixir; and More

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fountain-beauty-molecule-food-supplement-review_resizeMost gals will tell you they want to look 25 forever, but that goal is unrealistic for a certain subset of “high-powered New York professional women of a certain age” and their go-to dermatologist, Dr. Macrene Alexiades-Armenakas, profiled in The New York Times today. The doctor’s patients, “who do not want to be forced to downshift their careers because of a perception that they are too old…seek not so much the fountain of youth as its corollary, eternal early-middle age”—somewhere between 45 and 55. Maintaining a less-is-more philosophy, Alexiades-Armenakas uses a combination of peels, laser treatments, and custom-developed skincare products to achieve a more natural look.

Speaking of the fountain of youth, The Telegraph posted a report today about Fountain The Beauty Molecule, a new beauty elixir that delivers a strong dose of resveratrol, the potent antioxidant found in red wine, which has anti-inflammatory and antiaging benefits. According to the company, one teaspoon of the concentrate (the first water-soluble resveratrol supplement on the market) each day is all you need to start seeing results. Drinking to your looks is something we can get behind.

Technicolor tresses are nothing new, but colorful dye jobs down there? The bikini area is a brave new territory for London-based hairstylist Alex Brownsell (who owns the popular salon Bleach and is the mastermind behind the tresses of Florence Welch and Sky Ferreira, and, most recently, Rihanna’s ice-gray locks). According to Brownsell, “We’ve done multicolor, pink and blue hearts—hearts are very popular—tie-dye, and leopard print.” She continued, “I found waxing more intimate than the dyeing; the dyeing is quite chilled out.”

While 53 percent of respondents to a recent U.K. survey admitted to purchasing beauty products from celebrity lines (from the likes of One Direction, Lindsay Lohan, the Kardashians, and countless others), 52 percent of participants said the star-backed potions are “not good value for money” or poor quality. To be fair, 87 percent specified they preferred labels created by more likable household names such as Iman, Salma Hayek, Jennifer Lopez, and Cindy Crawford, who seem to know what they’re doing—and look like it, too.

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