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August 2 2014

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Oribe’s New “Dry” Ideas

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Oribe-Dry-SpraysOribe’s Dry Texturizing Spray is a true workhorse: It acts like a dry shampoo, volumizer, and hair texturizer all in one. The product has been such a hit that the Cuban-born hairstylist has introduced two new versions with equally ambitious goals. Soft Dry Conditioner Spray is formulated with hydrolyzed silk, Argan oil, and a cotton complex to smooth hair and add shine while also preventing frizz and split ends. Unlike the original spray, this one isn’t meant to go on the roots, but on the mid-shaft and ends, where it functions like a “fabric softener,” taming unruly, coarse strands. Thick Dry Finishing Spray was inspired by the kind of grit and body Oribe noticed on models’ hair after brushing out all the products he’d applied earlier in the day on set. The trick was, of course, to get that long-lasting thickness without the mounds of products, which he achieves here with hydrolyzed keratin, panthenol, and a natural polymer that absorbs oil and swells the cuticle without weighting it down. We suggest applying a generous mist all over and then massaging the roots to coax the most volume out of your hair. Like their predecessor, both sprays are safe for color- and keratin-treated hair, and have an aromatic blend of signature botanicals—watermelon, lychee, and edelweiss—to shield your mane from UV damage.

Photo: Courtesy of Oribe

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