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April 20 2014

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Want Proenza Schouler Hair this Summer? Try Julien Farel’s Zero Frizz Quickie Treatment

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proenza-hairThis time of year, all I have to do is walk out the door for a halo of frizz to spring up. My naturally curly shoulder-length cut is super-reactive to the humidity. When our beauty editor Celia Ellenberg (who has now left us to freelance—good for her, bad for me) mentioned Julien Farel’s new Zero Frizz Quickie Treatment, it was a fairly easy sell. I liked the fact that it wasn’t a straightening process. Despite the positive feedback I usually get after a visit to Drybar, I’m not a blow-out kind of girl. Where my hair is concerned, at least, I’m a pretty firm believer in “work with what you’ve got.” The service, which combines hydrolyzed keratin and Farel’s Zero Frizz Restore serum, is designed to smooth and soften hair without eliminating body and volume. It’s formaldehyde-free and fairly odorless, which means there were no respiratory masks or teary eyes involved, and I was in and out the door in an hour and a half. Another couple of perks: You don’t have to wait the traditional seventy-two hours to wash your hair, the way you do with a true Keratin treatment, and at $200, it costs significantly less than a Brazilian Blowout. Farel said the effects would last six to eight weeks, practically until Labor Day. Not quite straight but significantly softer, my relaxed waves got a couple of nods of approval at the couture shows in Paris last week. One editor friend of mine even compared my new ’do to “Proenza Schouler hair.” Perfectly imperfect—that’s a compliment I could hear all summer.

The service is available at Julien Farel salons in New York and Miami.

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