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August 20 2014

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A Scent That Measures Up

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Gucci Made to Measure

Inspired by Gucci’s Made to Measure service (which entails hand-selecting the fabric and silhouette—and even having your name embroidered on the label—of your custom-made suit, tux, or dress shirt), Frida Giannini conceived a new cologne by the same name. For far less than one of the Italian brand’s impeccably tailored garments, a dapper gentleman can spritz on that same aura of luxury and sophistication with Gucci Made to Measure Eau de Toilette. And like any scent, it adapts uniquely to its wearer. Top notes of French lavender and anis seed are meant to represent the first encounter with a suit—from the softness of the silk lining down to the shiny cuff links, while the spicy heart of cinnamon, nutmeg, and plum reflect the feeling of sumptuous cashmere or substantial wool fabric on skin. A rich base of patchouli, cistus labdanum (the resin of a Spanish shrub), and leather offers a bold and refined finish, lending structure to the blend. As for the weighty flacon, Giannini wanted it to be iconic and reflective of the fashion house (similar to what No. 5 is to Chanel), adding details like the horse-bit gold cap and emblazoning it with the signature of founder Guccio Gucci. And it doesn’t hurt that James Franco—who produced The Director, a film that documents Giannini’s life over 18 months—serves as the face of the fragrance. We’d say the handsome actor fits this campaign (in which he drives around in one of Jay Leno’s vintage Lambos) like a glove.

Available now exclusively at Macy’s.

Photos: Courtesy of Gucci

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