August 28 2014

styledotcom Why did Band of Outsiders cancel its fashion show? Scott Sternberg spills:

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Eau So Fresh


FRESH-LIFE-EDPIf you’re anything like us, you’re currently glancing at the clock ticking in the corner of your computer monitor. The countdown to the weekend has begun, and we can think of no better way to celebrate than with Fresh’s latest fragrance, Life. We plan to escape the stress of the week by joining the mass exodus of urbanites who leave NYC every Friday for some much-needed R&R—and getting away is exactly what inspired this eau. The husband-and-wife team of Lev Glazman and Alina Roytberg, who founded the cult-favorite beauty brand, share a lake house in Woodstock, Vermont. The scents surrounding this out-of-the-way abode—the damp grass, the sweet morning breeze, the fog rolling across the pond that sits on their property, and the first warming rays peeking over the horizon—are what inspired the blend. Glazman chose notes such as bergamot, vanilla grass, and cypress to exemplify the earth; grapefruit, lilac leaves, and magnolia to represent air; cucumber and moss to emblematize water; and amber, orange, and tonka to bring the heat of the sun. On our to-do list for our two days off: skim the Sunday Styles section, spritz this scent, kick back, and enjoy the elements.

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Photo: Courtesy of Fresh

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