August 23 2014

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Flower’s Magic Wand


Flower Zoom-In Ultimate Mascara

When it comes to mascara, I like one that can multitask. In this day and age, everyone is expected (make that, required) to do more and wear a plethora of hats. Why shouldn’t cosmetics be held to the same standard? When Flower’s Zoom-In Ultimate Mascara came across my desk, I thought to myself: Finally, not just another one-trick pony. The brush in this provitamin B5-laced (a smoothing and moisturizing ingredient) formula transforms with a click (or two) of the cap. The first setting produces your standard, straight and narrow bristles—best used for lengthening lashes. The second is slightly curvier and designed to add volume. And the final form is tight and seriously twisted for extra curl and lift. You can use each setting alone to achieve the desired effect or vary the shape and layer for more bespoke fringe. I went for the triple threat and added a coat with each phase—let’s just say the end result was eye-opening.


Photos: Courtesy of Flower

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