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April 16 2014

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Get Ready For Your Close-Up With Inez & Vinoodh

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Byredo 1996

The husband-and-wife photography duo Inez van Lamsweerde and Vinoodh Matadin know a thing or two about collaboration—they lensed Lady Gaga’s latest album cover and video, and most recently teamed up with TenThousandThings to create a line of jewelry. Not to mention they’ve worked side by side for twenty-five years and managed to remain a couple. Now, the Dutch pair has partnered with Ben Gorham of Stockholm-based fragrance house Byredo to produce a new scent: 1996. While the unique woody aroma was originally created as a Christmas present for the photographers’ closest friends and colleagues, once editors, stylists, and models got word (and whiff) of it, the secret was out and a bottle available to the public was in the works. Inspired by one of their images, taken ten years after they met, entitled Kirsten 1996 (seen above), Gorham used scent to interpret the juxtapositions that exist in the photo (such as the model’s wine-colored lips and porcelain skin, or her dark, transcendent expression and her innocent, angel-like visage), along with the personalities of the two people behind the camera. Composed of contrasting notes, the parfum opens with icy juniper berry, moves to a heart of creamy orris and soft violet, and finishes with warm and exotic hints of amber, leather, and patchouli. “This fragrance was created with our home as a base, our lives, our travels, all the smells and scents we’ve sort of collected along the way…we always wanted our house to be some sort of warm wooden place where you can’t really tell if we started living there in the seventies or now,” explain Inez and Vinoodh, who also said that Gorham perfectly captured the dualism present in their picture. Let’s just say 1996 was a very good year.

Available in September at Barneys New York and www.byredo.com.

Photo: Courtesy of Byredo

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