Style.com

August 1 2014

styledotcom HBD, Yves Saint Laurent. You would have been 77 today. stylem.ag/1qPrdpa pic.twitter.com/xNXSo68AL8

Subscribe to Style Magazine

Liquid Gold

-------

Breck Shampoo

Confession: I don’t pack shampoo or conditioner when going on vacation (the thought of possible spillage just doesn’t seem worth it)—I simply use what I find in the hotel shower. And in the case of this weekend, when I traveled to the far-from-glamorous panhandle of Maryland in the name of love (i.e., a wedding), I discovered a vintage gem. There in the bathroom, in a soap dispenser normally found in public restrooms, was the stuff of beauty legends: Breck Shampoo. The glossy-haired Breck Girls (the gorgeous models—including Cheryl Tiegs, Brooke Shields, and Farrah Fawcett—featured in the many ads that ran in mags like Vogue and Harper’s Bazaar) are so essential to American history that the campaigns can be found in the Smithsonian’s advertising history records. Dial acquired the brand in the nineties, and later sold it to Dollar Tree in 2006, but I’ve only ever heard tales of Breck—not actually seen or lathered up with the famous formula. There might not have been an accompanying conditioner, but I’m happy to report that the bubbly, fresh-scented shampoo did the job and is still alive and well in the backwoods of the Chesapeake Bay state.

USER COMMENTS Comments
Beauty Insider