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July 29 2014

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Stroke of Genius

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seebychloeFrom rollerballs to bubbles to traditional atomizers—I thought I had seen and spritzed it all when it came to fragrance. But painting on a scent, now that’s something even I, a jaded beauty editor, had never experienced—and exactly how you apply the latest iteration of See by Chloé. “It’s an entirely new and playful gesture,” Françoise Mariez, senior vice president of international European marketing at Coty Prestige, explained to me before the brand’s Resort presentation. Using the nail-polish-like applicator, you can add a touch of the clear, perfumed gel precisely to your pulse points. And while the faceted bottle might be a shrunken-down version of the original eau, it contains the same Michel Almairac-crafted scent—a blend of feminine notes such as apple blossom, jasmine, and vanilla. I’m tucking this mini into my bag and whipping it out the next time I need a brush with something sweet and sophisticated.

See by Chloé Paint A Scent, $35, available at select Chloé boutiques and, in September, Sephora.

Photo: Courtesy of Coty

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