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July 30 2014

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Argentum’s Magic Potion

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argentum

In the world of facial moisturizers, those with their own perfumers are few and far between. But the fragrance of Argentum’s La Potion Infinie—with notes of orange, bergamot, lemon, Turkish rose, sandalwood, and patchouli—is only one of the things that sets it apart from the pack. The decadent cream is formulated using silver hydrosol. Silver has been long prized for its potent antibacterial and anti-inflammatory abilities, making it a fitting pick for troubled skin types. The other star player? DNA HP, an enigmatically named, marine-sourced ingredient that traps hydroxyl, a molecule known for its role in the degradation of collagen and elastin. DNA HP also allows moisture to penetrate the surface deeply and carries 10,000 times its weight in water. The cream itself has a rich, yogurt-like consistency, which sinks into skin in mere moments—great for those who crave hydration in wintry weather but don’t want to wait ten minutes post-moisturizer to apply makeup. La Potion Infinie comes chicly packaged, but the jar isn’t just another pretty pot on the shelf: Ultraviolet glass blocks damaging light to protect the product’s potency. Each onyx-colored tub comes with one of twelve cards, lushly illustrated Tarot-like mementos that bear archetypes like Ruler, Rebel, and Jester, all hailing back to the cream’s creation and the players that were part of its inception—from CEO Joy Isaacs (also known as Creator) to Dr. Gilbert Mouzin, a scientist (or Magician) in the field of dermo-cosmetics. But no matter which card you draw, you’re guaranteed a smooth, hydrated complexion.

$225, www.argentumapothecary.com/us and Woodley & Bunny.

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