September 1 2014

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Beauty Sound Bite: Child’s Play



Master of maquillage and creative director of British beauty brand Illamasqua, Alex Box, doesn’t play it safe. And she doesn’t do beige, as she’s told on numerous occasions. The new counter at Bloomingdale’s in New York City boasts the full range of cosmetics that other retailers are wary to stock on their shelves (like slime-green gloss and tubes upon tubes of chemical pastels à la Prabal Gurung Spring 2014), because even this 153-year-old department store realizes that beauty isn’t about being buttoned up, it’s about letting your inner freak flag fly. And while a lip color the shade of Kermit the Frog isn’t for everyone, why not take a slightly more conventional risk? The pro’s advice:

“You should try to look at yourself as you did when you were a child and be playful and excited about makeup. I always find it amazing that people can commit to a tattoo, but they won’t try a red lip.”

To catch Box in action, sit in on her pro class and pick up a few techniques tomorrow at 5:00 p.m. at Bloomingdale’s Soho.

Photo: Tommy Ton

Beauty Insider