July 10 2014

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EXCLUSIVE: La Mer Finally Surfaces On Instagram


La Mer’s classic moisturizing crème has established a cult following among celebrities and beauty addicts worldwide. Now, the brand is attempting to garner the same status (and number of fans) on Instagram. Beginning on Monday, October 28, @LaMerOfficial will enter unchartered social media waters—but not without a captain at the helm. Acting as inaugural “Editor in Chic” is stylist-turned-swimwear designer Lisa Marie Fernandez. With over 10,000 followers on her own account, it’s safe to say she knows how to keep a captive audience. Her posts document not just a bevy of bathing suits, but scenes from the far-flung locales (like Bali, Brazil, Panama, and Greece) that inspire her designs. “They’re all pretty much sunny [places]…I’m not someone who goes to Aspen,” Fernandez quipped. The jetsetter said that she’s the “travel guinea pig” in her circle, always being the first to book a room at a newly opened hotel (a subject she’s just as passionate about and well-versed in as fashion).

Along with an Hermès toiletry bag that she keeps stocked with her must-have beauty products at all times, she always packs her first mate Bad Boy Albert, a stuffed animal who goes under the alias of “Bear de la Mer” on holiday (a nickname he acquired before her partnership with the company). While he has a brother named George who is more of a homebody, Albert has sat front row at Peter Pilotto (donning a scarf made out of fabric from the collection) and spent his summer in the Mediterranean wearing custom-made swim trunks that have a slit for his tail—all moments captured on camera. “He gets more likes than pictures of Alicia Keys,” said his proud owner. When asked if she’d one day bring George along for the ride, Fernandez replied, “I could never travel around with two bears, that would be ridiculous. We’d need a nanny.”

Before this “Editor in Chic” spends seven days sharing her favorite hotels and most memorable destinations, Fernandez gave a sneak peek (see her snaps below). The one thing you won’t find photos of: a treadmill. This designer keeps her body in bikini-worthy shape by exploring her surroundings. “The last thing I want to do is spend an hour at the gym in a beautiful city,” she said. Agreed.

“Bear de la Mer. Bad boy Albert will make guest appearances during the La Mer takeover week. Simi Island, Greece.”

“One of my seven most memorable destinations: Panama.”

“One of my favorite, most memorable destinations: Mykonos, Greece.”

“One of my seven favorite hotels in the world. La Réserve Ramatuelle, South of France.”

Beauty Insider