August 1 2014

styledotcom Is topless tanning a thing of the past?

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Smooth Talker


benefit-bathinaI find bath oil to be a tough sell—you either love the slick stuff or absolutely despise it. While I consider myself a storied member of the lotion camp, Benefit’s Bathina Soft to Touch…Hard to Get provides multiple reasons to stray into glossier territories. The lightweight, non-greasy spray infused with almond, olive, and avocado oils softens skin and leaves a subtle sheen—not like you’ve just coated yourself head-to-toe with PAM. Plus, each pump generates a mist that covers a fairly wide area of the body, allowing the formula to absorb quickly and evenly. The powder pink bottle—emblazoned with Bathina, an illustration created by a pinup artist that also serves as the face of the brand’s cult-classic body balm—was inspired by a vintage perfume flacon…accidentally placed upside down on a Benefit staffer’s desk. The story behind the packaging seems quite fitting for this cheeky brand that has turned the beauty business on its head with a quirky, problem-solution approach to cosmetics. (Case in point: They’ve sold millions of bottles of a rose-colored tint initially intended to deepen an exotic dancer’s nipples.) And with this new formula doubling as massage oil and the vintage-esque vixen seductively showing off her satiny arms and legs as she chats on the phone, one is left to wonder, who exactly is on the other end of the line?


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