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July 30 2014

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Fine and Dandy

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BritishBouquet_Face_LegendaryCollection_blogAtkinsons, a 200-year-old fragrance brand that bloomed from a pot of modest mustache wax, was beloved by the original dandy, Beau Brummel (who created the precursor to the modern three-piece suit). This well-tailored man would introduce it to King George IV, who made the founder (James Atkinson) the official perfumer to the Royal Court of England in 1826. But despite its illustrious history, the headquarters at 24 Old Bond Street, in London, would eventually shutter.

Now, a French nose and Italian marketing guru are breathing new life into this classic U.K. label, launching five unisex scents stateside in Barneys—among them is British Bouquet, inspired by the dandy himself. Notes of lavender, myrtle, bitter orange, and caviar lemon are mixed with the blend’s signature leather accord (developed to mimic the smell of Brummel’s Hessian boots). I like to think the regent fashion star, known for his lengthy morning “toilette” (consisting of teeth brushing, bathing, and shaving—all practices considered to be too fastidious to complete every day for most men of his generation), would have gladly added this rich and refined spritz to his routine.

Available this winter, $175, www.barneys.com

Photo: Courtesy of Atkinsons

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